Preserving our planet, our beautiful playground, is at the heart of Timininous' mission.

I am convinced that as an entrepreneur, I can have a positive impact and inspire others to dare to embody the change they would like to see in the world.

That is why every decision taken since the very beginnings of the brand has been carefully considered with this in mind.

I want to be clear and transparent: I'm far from perfect and I'm aware there's still a long way to go. But I felt it was important to share the small steps I'm already taking, as well as my short- and medium-term goals for continuously improving my company's eco-friendly practices.

In my view, every little action counts and can have an impact!

Choice of materials

First of all, the choice of merino wool for the majority of our products is not insignificant. I always say it: it's a fiber with magical superpowers, but, above all, it's a material that is natural, renewable and biodegradable.

In addition, the wool we use is cruelty-free and has obtained certifications to attest to this.

Accessories made from other natural materials such as linen and organic cotton will soon be integrated into our collections!

Adjustable sizes

The durability of our clothing is a priority. That's why I chose to create clothes with adjustable sizing that lasts much longer than traditional sizes. Because these little ones grow way too fast! ;)

Neutral and classic colors

The colours chosen for our collections are neutral and classic so that they stand the test of time and can be worn by both a little boy and a little girl.

Locally made

I am proud that our merino wool clothing and accessories are made right here in Quebec and that they have earned the "Made in Quebec" certification. For me, this was a priority not only from an environmental perspective, but also to showcase Quebec expertise and to support the local economy by creating and maintaining jobs here at home.

To be transparent, local manufacturing is an expensive choice for a company… For me, it's a well-considered decision. But it comes with a lot of challenges. (Labor shortages, factory closures in the textile sector, etc.).

However, Quebec has long been a hub for the textile and clothing manufacturing industry.

Much of this expertise has been lost over the years and I sincerely hope that this sector will be revalued and regain its prestige.

Local suppliers

When you buy from Timininous, you support about ten other Quebec businesses. For me, it was essential to do business locally to prioritize our economy and have as many short supply chains as possible.

I am proud that more than 95% of my company's suppliers are from Quebec or Canada.

Upcycling

The fashion industry is one of the most polluting in the world. This is a real concern for me. That's why I want to minimize textile waste from our production by repurposing our fabric scraps.

This desire gave birth to the Empreinte collection and its products made from our scraps.

Interview

I encourage my customers to take care of their clothes, to repair them and then to pass them on to other mini adventurers.

Shipping equipment

The shipping materials used are recyclable and/or compostable, and our packaging is minimalist and plastic-free.

Reusable shipping bag

For an additional $3.99, our customers can choose a reusable shipping bag from Pick Pack, another great Quebec company. By returning the bag free of charge, users receive a $5 discount on their next order.

Eco-friendly printing

We work with an eco-friendly printing company that prints our labels, business cards and promotional cards on recycled paper in Quebec.

Seeded map

In our packages, we include a thank you card embedded with wildflowers. The idea was to give a second life to a card that often ends up in the recycling bin.

Carbon-neutral shipments

We offer a carbon-neutral delivery service by bicycle or electric car for customers in the central districts of Quebec City ( Limoilou, Montcalm, Saint-Sacrement, Saint-Roch, Saint-Sauveur, Saint-Jean-Baptiste, Sillery, Vanier, Old Quebec) as well as those in the inner suburbs ( Beauport-Sud, Charlesbourg-Sud, Duberger-Les-Saules, Lebourgneuf-Sud, Sainte-Foy).

For every order placed with Shop Pay, the carbon emissions of the shipment are offset.

Zero paper

We do not print any shipping slips or paper invoices. Everything is digital and our invoices are sent by email.

Reuse and second-hand

The furniture in our warehouse is made from recycled or second-hand materials.

We also offer our customers the opportunity to buy or sell second-hand items via Explore Encore .

Other actions are planned in the short and medium term. Here are some of our intentions:

• Join 1% for the Planet

1% for the Planet is a non-profit organization founded in 2002 by Yvon Chouinard, owner of the Patagonia clothing brand. The organization encourages businesses to donate at least 1% of their annual revenue to environmental non-profit organizations, with the aim of contributing to the protection and preservation of the planet.

• Offset shipments that are not carbon neutral

Whether through Carbone Boréal, a reforestation company that allows businesses and individuals to offset their GHG emissions by planting trees in the boreal regions of Quebec, or through Planetair, which finances GHG reduction projects worldwide, such as renewable energy production and biodiversity protection.

• Launching a second-hand platform 

Oh yes :)

• Continue to innovate to repurpose fabric scraps

Plenty of ideas are brewing!

• Establishment of a repair service and development of a warranty

Pilot project underway!

So there you have it! So far, this is my humble way of contributing to bequeathing a rich and abundant playground to future generations of mini adventurers!

Do you have any other ideas for actions that would be interesting to take to improve our practices?

Marie-Renée, founder of Timininous